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Increase your eBay Profits the Easy Way
by Doug Feiring
Sometimes the simplest
things can boost the number of visitors and bids to your auction listings
and increase your eBay profits.
Robert G. Allen, author of Multiple Streams of Internet Income, writes, "If
you are going to play online, then act like your life depended on it. Embed
your web address and e-mail address in your off-line brochures, on your
business cards, in every marketing message, and in every advertisement you
place."
This advice rings true for eBay, Yahoo!, and Amazon auction sellers as well.
You need to make it easy for web-surfers to find your current auction
listings. The more visitors your auctions have, the higher your eBay
profits.
Create a signature file and add a link to your auctions with every e-mail
that you send. Most e-mail programs will allow the reader to click on any
phase that begins with http://. Your signature should include a short
marketing message that directs the reader to your current auction listings.
Here's an example:
STAR WARS COMIC BLOWOUT! - All auctions open at 99 cents with NO RESERVE
Click --> http://auctions.yahoo.com/lotsastuff
Additionally, you should consider promoting your auctions by including a
link with every post you make on bulletin board discussions (such as Yahoo!
eGroups), news groups, and in the various free classified ad listing
services around the internet. According to Allen, these venues can often
create the opportunity "to reach huge numbers of people, multiple times,
over a long period of time."
Make sure you include the web address to your auction listings on the
thank-you note you include in the package sent to your winning bidders. A
repeat customer is much easier to develop than a new customer.
It's a waste of time and money to post an elaborate auction listing if you
are the only one who knows that it is there. Don't overlook or underestimate
these powerful grassroots marketing campaigns when you are looking to drum
up bids on your online auctions and increase your eBay profits.
Copyright Doug Feiring
If you have any interesting stories or tips
about buying or selling at online auctions please e-mail us at
CBHcontact@gmail.com. |
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